Driven by the dual forces of global consumption upgrading and technological iteration, the adult products industry is undergoing a structural transformation from "functional satisfaction" to "experience enhancement". The in-depth penetration of intelligent technology has further turned this field into a new growth driver in the foreign trade market. According to data from Market Research Future, the global market size of intelligent adult products exceeded 23 billion US dollars in 2024, with cross-border trade accounting for 47%. North America, Europe, and Southeast Asia have become the core export destinations. Technology has not only reshaped product forms but also subverted the logical framework of users' intimate experiences, opening up a high-value-added niche track for foreign trade enterprises.

The core competitiveness of intelligent adult products lies in transforming cutting-edge technologies into experience upgrades that meet user needs. Currently, mainstream technological applications have formed three key directions, which serve as the core selling points of foreign trade products:

The application of Bluetooth, WiFi, and 5G technologies has made "remote intimacy" a reality. A variety of intelligent products can realize cross-regional control through exclusive apps, allowing users to customize vibration frequency, patterns, and even synchronize voice rhythms. Some high-end models also support VR device linkage to build immersive experience scenarios. Such products are particularly popular in European and American markets. Data from Amazon shows that the search volume for intelligent adult products supporting remote interaction increased by 128% year-on-year in 2024, with orders from the United States, Germany, and the United Kingdom accounting for over 60%. When promoting products, foreign trade enterprises can gain more consumer trust by highlighting technological advantages such as "encrypted transmission" and "privacy protection".

The integration of pressure sensing, temperature sensing, and bioelectric sensing technologies endows products with the ability to "perceive needs". For example, some intelligent toys can capture users' physical data through sensors and adjust their operating status in real-time combined with AI algorithms, achieving "tailor-made" personalized experiences. Other products have incorporated heart rate monitoring functions, combining intimate experiences with health data to expand the practical value of the products. Such high-value-added products have gained extremely high acceptance in the Japanese and South Korean markets. According to statistics from the Japan Adult Products Association, the import volume of intelligent sensing products increased by 95% year-on-year in 2024, and their unit prices are 3-5 times higher than traditional products, bringing substantial profit margins for foreign trade enterprises.

With the popularization of global environmental awareness and health concepts, the foreign trade market has put forward higher requirements for product materials and safety. Currently, mainstream intelligent products generally adopt medical-grade silica gel and ABS environmentally friendly materials, and have obtained international certifications such as FDA and CE. Some high-end brands have even launched products made of degradable materials, conforming to the "carbon neutrality" consumption trend in Europe. At the same time, technological upgrades such as wireless charging, waterproofing, and dustproofing have also become standard configurations. For instance, the IPX7 waterproof design can meet the needs of multi-scenario use. The penetration rate of such products in the Southeast Asian market has been increasing year by year, with imports in countries such as Thailand and Malaysia growing by 82% year-on-year in 2024.