(News Report) With evolving social attitudes and relaxed policy restrictions, China's adult product industry is entering a period of rapid development. According to the latest data from Tianyancha, the number of newly registered adult product-related enterprises in 2023 increased by 62% year-on-year, with a notable rise in companies having registered capital exceeding RMB 10 million. Once considered a "taboo" industry, it is now becoming a new investment hotspot.

Earlier this year, the National Standardization Administration released a draft of the "Technical Requirements for Adult Product Safety," marking China's first national standard for such products. "The introduction of standards will promote the industry's规范化 development," said a representative from the China Daily Necessities Industry Association. Meanwhile, several cities have included adult product vending machines in their special business equipment management categories, easing market entry restrictions.

Venture capital firms are increasingly optimistic about this sector. Since 2023, at least 10 adult product companies have secured funding, with brands like "Zui Qing Feng" and "Peach Blossom Valley" receiving investments worth hundreds of millions of yuan. "We are optimistic about the industry's potential amid consumption upgrades," said a partner at a well-known venture capital firm. Listed companies are also entering the field through acquisitions, with firms like Humanwell Healthcare and Hainan Rubber already involved in related businesses.

At a cross-border e-commerce park in Yiwu, Zhejiang, a shipment of adult products destined for Europe is being packed. "Overseas orders have grown by 200% this year, particularly from Central and Eastern Europe," a foreign trade enterprise manager reported. Customs data shows that adult product exports increased by 85% in the first half of 2023, making it a dark horse in the cross-border e-commerce sector.

The industry is transitioning from low-end manufacturing to high-end smart production. At a Shenzhen-based company's R&D center, engineers are testing a new generation of smart products. "Our intelligent algorithms can learn user preferences and provide personalized services," the technical director explained. The company has already applied for over 20 related patents.

The rapidly expanding industry is facing a talent crunch. "There is a severe shortage of interdisciplinary talent with both technical expertise and market knowledge," said an HR director at a leading company. Several universities have begun offering related design courses, with Zhejiang Sci-Tech University pioneering a product design program focused on adult products.

Industry experts predict that as Gen Z and millennials become the core consumer base, social acceptance will further increase. By 2025, China's adult product market is expected to exceed RMB 200 billion. This once "gray industry" is now stepping into the sunlight and embracing its "golden era."