China's Adult Products Industry Enters New Phase of High-Quality Development
Created on 08.27
(Financial Times News) In recent years, with changing social attitudes and consumption upgrades, China's adult products industry has experienced explosive growth. Industry data shows that the market scale exceeded 200 billion RMB in 2023, with smart products accounting for over 45% and an annual compound growth rate of 30%. This once-taboo industry is becoming an important component of the new consumption sector.
Significant Improvement in Intelligent Manufacturing
In Suzhou Industrial Park, an intelligent production base built by a leading enterprise recently commenced operations. The facility utilizes an industrial internet platform to achieve end-to-end digital management from raw material procurement to finished product delivery. "The intelligent inspection equipment we introduced has reduced the product defect rate to below 0.1%," said the company's executive. The base has obtained ISO 13485 medical device quality management system certification.
Abundant Achievements in Technological Innovation
In 2023, industry R&D investment increased by 50% year-on-year, resulting in several technological breakthroughs:
- New-generation biosensors enable real-time monitoring of multiple physiological indicators
- AI algorithms provide personalized service solutions based on user habits
- New nanomaterials elevate product safety standards to medical levels
A listed company's financial report shows that its R&D expenses now account for 15% of revenue.
New Characteristics in Consumer Market
Latest consumption research reveals:
- Female consumers exceed 50% for the first time
- Consumers born in the 1960s and 1970s show 200% year-on-year spending growth
- Second- and third-tier cities demonstrate significantly higher growth rates than first-tier cities
"This reflects a fundamental shift in consumption attitudes," market analysts noted.
Rapid Growth in Export Business
According to General Administration of Customs statistics, adult product exports reached 12 billion RMB in 2023, a year-on-year increase of 110%. On cross-border e-commerce platforms like Amazon, Chinese branded products rank among the top sellers. "Our overseas business is expected to exceed 60% this year," revealed a general manager of an export enterprise.
Continuous Improvement in Industry Standards
Recently, the National Standardization Administration released three national standards including "General Safety Requirements for Adult Products," set to take effect in 2024. Meanwhile, industry associations have developed over 10 group standards covering product quality and safety performance.
Sustainability Becomes Industry Consensus
Green production concepts are widely adopted:
- Usage of recyclable materials increased to 50%
- Product packaging materials reduced by 40%
- Multiple companies obtained green factory certification
A brand's eco-friendly product line using biodegradable materials has received positive market response.
Innovation in Talent Development Mechanisms
To meet industry development needs:
- Several universities have launched relevant product design courses
- Vocational colleges have added smart manufacturing programs
- Companies have established academician workstations and postdoctoral research stations
"The industry's demand for high-quality talent is becoming increasingly urgent," education experts stated.
Industry experts believe that with technological innovation and consumption upgrades, the adult products industry will maintain its rapid development momentum. The market is expected to exceed 300 billion RMB by 2025, becoming a new name card for "Intelligent Manufacturing in China."
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