China's Adult Products Industry Enters New Phase of Intelligent Development
Created on 08.28
(Consumer Frontier News) With the liberalization of social attitudes and advancements in technology, China's adult products industry is undergoing a critical period of intelligent transformation. According to the latest statistics from the China Consumer Goods Industry Association, the industry scale exceeded 220 billion RMB in 2023, with smart products accounting for over 50% of the market for the first time and maintaining an annual growth rate of more than 35%.
Significant Improvement in Intelligent Manufacturing
In Dongguan's smart industrial park in Guangdong, a newly built digital factory by a well-known enterprise has officially commenced operations. The factory utilizes 5G IoT technology to achieve real-time monitoring and intelligent scheduling of the production process. "By introducing an AI quality inspection system, our product qualification rate has increased to 99.95%," said the enterprise's production technology director. The factory has obtained medical device production licenses and EU CE certification.
Abundant Achievements in Technological Innovation
In 2023, industry R&D investment increased by 60% year-on-year, resulting in several major technological breakthroughs:
- Smart sensing technology enables multi-dimensional physiological data collection
- Machine learning algorithms provide personalized health advice
- New antibacterial materials have passed national medical device testing
A leading company's financial report shows that its R&D investment now accounts for 18% of revenue.
New Characteristics in Consumer Market
Market research reveals new changes in consumption structure:
- The proportion of female consumers has risen to 55%
- Post-80s and post-90s generations have become the main consumer force
- Third- and fourth-tier cities show higher consumption growth rates than first- and second-tier cities
"This reflects an era-defined shift in consumption attitudes," said a consumer trend research expert.
Outstanding Performance in Cross-Border E-Commerce
According to General Administration of Customs data, adult product exports reached 15 billion RMB in 2023, a year-on-year increase of 125%. On platforms such as Amazon and AliExpress, Chinese smart products rank among the top sellers in their category. "We expect overseas business to account for 65% of total revenue this year," said a cross-border e-commerce enterprise executive.
Continuous Improvement in Industry Standards
Recently, the State Administration for Market Regulation released the national standard "General Technical Requirements for Smart Adult Products," set to take effect in the second half of 2024. Meanwhile, industry associations have jointly developed over 20 group standards covering product safety and data privacy.
New Progress in Sustainable Development
Environmental concepts are deeply integrated into industry development:
- Usage of biodegradable materials increased to 55%
- Product packaging simplification improved by 60%
- Multiple companies obtained carbon footprint certification
A brand's plant-based eco-friendly product line, using recyclable packaging, has received enthusiastic market response.
Continuous Optimization of Talent Development System
To meet industry development needs:
- Tsinghua University launched smart health device design courses
- Several vocational colleges established industry-academia-research training bases
- Companies set up postdoctoral innovation practice bases
"The demand for interdisciplinary talent continues to grow," HR experts noted.
Industry experts believe that with the application of new technologies such as 5G and artificial intelligence, the adult products industry will enter the fast lane of intelligent development. The market is expected to exceed 400 billion RMB by 2026, becoming an important representative of "Intelligent Manufacturing in China."
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